Since 1946, women in the U.S. have been celebrating National Bikini Day. Occurring annually on July 5, this event serves as the perfect follow-up to Independence Day.
If you own a boutique clothing store, take some time to prepare and implement some of these fun suggestions, and your customers will be setting off fireworks of their own on the beach.
But before you get started, it’s crucial that you equip your behind-the-scenes business infrastructure for what will hopefully be a rush of new and repeat business. Take a look at your retail payment processing hardware and software to be sure that your systems are updated and secure.
Also, don’t forget about the power of the inventory management tools in your point of sale system. They can be used to count current stock, order anything that is running low, and analyze buying trends.
You can even create reports of your sales histories from previous years so that you know what you should and should not pre-order.
1. Get ready with a sizzling social media promotion.
Sites like TikTok, YouTube, and Instagram give you the perfect forums to create a loud bikini buzz.
Use the customer details stored in your point of sale system to find out what styles and specific pieces of merchandise your current loyal customers prefer. (If you’re not sure about how to take full advantage of your POS’s features, call your merchant account provider for tips and suggestions.)
Then start creating crackling content that raises the interest — and perhaps even the temperature — of everyone who clicks onto your page.
2. Host a caption contest.
One great way to get people talking about the upcoming day is to put some of your most noteworthy bikinis on your website or social media page.
Instead of just encouraging visitors to take a look, motivate them to really pay attention by sponsoring a caption contest.
Who doesn’t love cheeky or humorous captions? They always serve to create a smile or help you to view things in a new way.
When you offer a cash prize or free bikini to the winner, you are sure to get quite a few entrants.
3. Market your accessories.
Ever since French designer and engineer Louis Reard invented the bikini in 1946, women have been jazzing it up with add-ons in the form of sunglasses, jewelry, scarves, and their favorite fun pair of strappy sandals.
If you have any extra shelf space or are willing to move merchandise around in your physical store, highlight some of your favorite accessories as perfect accoutrements to every purchase.
And if you have an ecommerce website, don’t forget to add some of them to the National Bikini Day landing page that you create.
4. Celebrate on the big day in style.
Maybe you have a small shop on a city street or perhaps your store is online-only. In either case, you can still come up with a way to meet up with clients in your own local area. Rent out some space at an area beach, or make arrangements at a swimming pool where your guests can show off their new swimwear.
For those who might be looking for a new bikini, consider bringing several of your most popular suits in various sizes to the event.
It’s quite possible that you will get some last-minute sales while simultaneously piquing public interest about your store.
National Bikini Day gives your customers a way to appreciate all that is fun and free about the summer season. At the same time, your boutique can gain some much-needed profits and perhaps a few loyal customers who will return to your store or website long after the season has ended.
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